Do I Qualify?
We're establishing one Realtor as the best in their particular area through a
highly reputable source people trust. This type of credibility needs to have
some validity. My strategy works best for agents who:
- Currently rank in the top 1% of agents in units or volume their market.
- Already hav a significant market presence via listings.
- Have an administrative team to handle incoming leads.
- Have at least $30,000 GCI coming in each month.
- Are willing to accept feedback on their portion of anything that is produced.
Why do I need you? – I can always go directly to the radio station.
You could.
At the same time, I could buy or sell a house by myself.
The question is, who is going to give the best, unbiased advice coupled with proven results? I've fine tuned various approaches for top agents in the industry. In addition, a media salesperson can't offer you advice outside of media, I connect you with the top agents in the industry.
How much does this cost?
It depends on what market you are in – the size of each radio stations approximate audience coupled with demand on inventory dictates the rates. Since we are
introducing you as the smartest marketing agent in your area, we firmly
believe in marketing on the top rated and most reputable stations in your
market. In addition, rather than buying 20-30 commercials at random times, we
narrow down the time frames considerably so you can standout to listeners at
the peak times when the most amount of listeners can be impacted. We have
tested the amount of necessary frequency to get the best results and base
our recommendations on this. To see if your marketing budget could justify
radio, click here to see if you qualify.
How long until I start seeing results?
In some cases, we've had responses the first day, but I ask for 8-12 weeks before we start gauging results. Media is different than direct mail. The audience has to transfer from ‘hearing’ you to actually ‘listening’ to you. The beautiful thing is, once that happens, you'll get referrals from people who have never met you, but only know you through media. If after 8 weeks you don't see noticeable results, I take a closer look and make any necessary adjustments. I don't like to lose, especially since it's hard to re-convince an audience.
How does R.A.T.E. make money?
As an Advertising Agency, I am awarded a discount from the media for bringing them the business – that is my compensation.
How long am I under contract with you?
As long as you employ the concessions I negotiate for you, use the scripts I've given you and use the strategies I put in place for you, I either get a discount from the station or you can ‘buy out’ the rights from R.A.T.E. Basically, if my ideas are working, there's no reason to stop. If they were not working, you likely wouldn't use them again.
What if you are working with another agent in my market or don't feel I'm ready for media right now?
There are a number of low cost, marketing methods that many of top quality coaching programs offer that can help you. Just because you're not qualified today, doesn't mean you won't be or that there won't be an opening in your market in the future.
